ReachLocal and Google Form Strategic Alliance

ReachLocal UK Becomes Authorised Reseller of Google™ AdWords to Enhance its Online Advertising Solutions to Local Businesses in the United Kingdom.

January 28, 2009

(LONDON) ReachLocal UK Ltd. (http://www.reachlocal.co.uk), a leading provider of local online marketing solutions for small- to medium-sized businesses (SMBs) in the United Kingdom, announced today its strategic alliance with Google that designates ReachLocal UK as an Authorised Reseller of Google's AdWords advertising programme in the UK.

As an Authorised Google AdWords Reseller, Google has approved ReachLocal UK's team of Internet Marketing Consultants (IMCs) to be fully equipped to help local businesses efficiently tap into the power and reach of the Google AdWords online advertising platform. This certification also allows ReachLocal to further integrate Google AdWords into ReachLocal's patent-pending platform. As a result, ReachLocal's search product offers UK SMBs a turnkey solution from account setup and activation to ongoing campaign maintenance, optimisation and call tracking.

"As ReachLocal looks to continue helping businesses bring their advertising spend online to where their customers are searching, having an Authorised Google AdWords Reseller status allows us to provide our advertisers with more comprehensive service throughout a campaign," said John Mazur, Managing Director of ReachLocal UK. "Google has continued to play an instrumental role in our core business and we are excited to continue that relationship as an Authorised Google AdWords Reseller in the UK."

AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services. With Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching for specific products and services. Advertisers select and bid on keywords related to what they are selling and pay only when interested users click on their ads. Advanced targeting options, customisable ads, and detailed reporting enable advertisers to evaluate the benefits and performance of their cost-per-click advertising efforts. More information is available at www.adwords.google.com.

The ReachLocal/Google UK agreement is a natural extension of the long-standing strategic alliance with the search engine in the United States that strengthens ReachLocal's delivery of Google AdWords to local businesses via its dedicated, direct sales force of IMCs. Using a national and proprietary team of IMCs, ReachLocal allows SMBs to drive customer leads from major search engines to their phone with a simple, scalable, automated and transparent Internet advertising solution. ReachLocal creates and optimises search campaigns against one budget that links businesses' online advertising spend to their offline sales activities. This provides true advertising return-on-investment transparency and optimisation through its technology platform.

ReachLocal UK Ltd., a wholly-owned subsidiary of US-based ReachLocal Inc., began operations in May 2008 and is headquartered at 2 Queen Caroline St., Hammersmith, London. Businesses may call ReachLocal on 0203 178 6956 or visit http://www.reachlocal.co.uk.

Google and AdWords are trademarks of Google Inc.